10 Biggest Mistakes that Companies have Made


3. Despite introducing the first desktop computer with a GUI and a mouse called the Alto in 1973, Xerox chose to produce a text-based machine. Meanwhile, Apple’s Macintosh revolutionized the PC market with its bitmap display and mouse, both copied from the Alto.

4. In 2003 when eBay was launched in China, it spent $100 million to fend off competition from Alibaba. However, eBay charged the sellers for listing their product while on Alibaba it was free. This resulted in 43% drop in market share and eventually the closure of eBay’s China operations in 2006. 

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