That’s right. Makeup – the stuff most guys outside of show business would be mocked for using – played an important role in of men’s lifestyles in ancient cultures.
It all dates back to 10,000 years ago. Tribal men would wear paint either for camouflage (to catch animals while hunting) or for battle (to instill fear in their enemies). There was no aspect of “beautifying” oneself. It was purely functional.
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